It begins. While the world has been speculating about Apple’s iWatch project for years, we’re finally starting to get some tangible information. And if what’s being said is true — and I believe a lot of it is — we’re going to see Apple do what they do best: make the first-movers look like fools.
That’s not to say the iWatch1 will be a huge success — nothing is guaranteed, not even for Apple. And this device sounds quite a bit more ambitious than some of Apple’s previous endeavors in pure consumer electronics. But I do believe that when we do see the iWatch, all the comparable devices will seem decidedly amateur by comparison.
We see this over and over again. Apple is rarely the first-mover in a space. MP3 players, smartphones, tablets, etc. But when they do move, they do so with a product that is best situated to actually succeed in the market.
Doing Something First Versus Doing Something Right
1980 Vol. 6, No. 6